Craft Instagram Reels for your med spa in minutes: tips & templates

Your med spa’s Instagram Reels get tons of engagement, but how long does it take you to make one? 

Between thinking up fresh ideas, recording video footage, finding the perfect music, and everything in between, creating Reels can easily take hours. 

Instead of letting Instagram fall to the bottom of your to-do list, try these tricks to make awesome Reels for your med spa account in less time. (Note: all instructions below were written for iPhone users).

1. Turn Stories into Reels.

Extend the life of Instagram Stories by turning them into Reels in just a few clicks. 

This is the perfect hack for especially busy weeks. 

This option is only available for Story Highlights, so pick one of your favorites or save your latest Story to your Highlights first.

Here’s how to make the Reel:

1. From your profile, press and hold the Highlight you want to use.

2. Click “Convert to Reel" on the menu that pops up.

3. Pick an audio track to play in the background. Instagram automatically syncs the Highlight to the one you choose. 

4. Now for the fun part! Edit your Reel as you normally would. Instagram lets you reorder stories, shorten them, add new clips, and add text and other effects. 

5. Hit publish.

With just a few edits, you can create engaging Reels that showcase your best Highlights. 

To help you get started, here are some Story Highlight styles that make great Reels:

• Treatment footage and other behind-the-scenes content like this PRP facial series from Refined Aesthetics in Sandpoint, Idaho. 

• Before and afters like this series from Advanced Aesthetics in Oklahoma City. 

• Patient testimonials like these ones from PFrankMD in New York City. 

• Q&As like these ones where London-based Dr. Maryam Zamani answers questions sent to her DMs. 

• Special offers like these promotions from Aesthetica Med Spa in Austin, Texas.

Repurposing your Stories into Reels maximizes your content's reach and longevity. It helps you engage with a broader audience without having to create new content from scratch every time.

2. Use Reel templates.

Using templates can help streamline the Reel creation process. 

There are two ways to create a Reel from a template: using Instagram’s native templates and creating a template from another account’s Reel.

Here’s how to use Instagram’s native templates:

1. Click on the “Post” icon in the bottom navigation bar.

2. Select “Reel” in the bottom right.

3. Your library will pop up. Tap the clip you want to use.

4. Hit “Templates” in the upper navigation bar.

5. Tap into each clip displayed at the bottom of the screen and hit “Add media” for each.

6. Hit “Next” in the bottom right.

7. Tap “Edit video” and edit as normal.

8. Hit “Share.”

Here’s how to create a template from another account’s Reel:

1. Tap on the three dots in the bottom right corner and select “Use as template.”

2. Follow Steps 5-8 above.

We picked out a few templates created by other med spas you can use as a starting point:

• Template for bringing followers behind the scenes with step-by-step treatment footage (Created by Infinity Med Spa in Valencia, California).

  View this post on Instagram

• Template for sharing patient treatment journeys (Created by Iconique Medical Aesthetics in Costa Mesa, California).

• Template for educating followers with treatment facts (Created by Aspen Prime Med Spa in Hoboken, New Jersey).

• Template for displaying special offers (Created by Aurora Medi Spa in East Lansing, Michigan).

Using templates like these cuts out some of the Reel planning steps. With this hack, you can keep your feed fresh and engage your patients and other followers in much less time.

3. Save Reels you like for inspiration.

You can use Instagram’s bookmarking features to save Reels you like for inspiration. 

It’s kind of like creating a digital mood board. 

If you get in the habit of collecting Reels as you scroll, you’ll always have new ideas at your fingertips.

You may want to bookmark Reels that:

• Share interesting content

• Use unique formats

• Use engaging captions or effects

• Play background music you like

To bookmark a Reel:

1. Tap the three dots in the bottom right of the Reel you want to save.

2. Hit the bookmark icon labeled “Save.” This automatically adds the Reel to a collection called “All Posts.”

To create a custom Collection of saved posts:

1. Tap the hamburger icon in the top right of your profile to access Settings and Activity.

2. Select “Saved,” which is labeled with the bookmark icon.

3. In the “Saved” section, hit the + in the upper right.

4. Give your Collection a name.

5. Hit “Next.”

6. Select the posts you want to add to the Collection.

Creating engaging Instagram Reels for your med spa’s account doesn’t have to be a time-consuming process. Try repurposing Stories, using templates, and bookmarking Reels and watch your Instagram presence grow with less effort!